Car Loft (“we”, “us”) runs this website to show our inventory and to answer your questions. This page explains what we collect and what we do with it.
What we collect
When you send us a message or request. If you use a form on this site (contact, vehicle question, test drive, trade-in, shortlist question), we collect what you type: your name, a way to reach you (email, phone or both), your message, and the vehicle you asked about. For a trade-in request you may also add your vehicle details and up to five photos. We do not ask for your Social Security number, date of birth or income on this site.
Your consent choices. If you tick the box that allows us to call or text you, we store the exact wording you agreed to and when you agreed. The box is never ticked for you.
Technical data. Our server may keep a short-lived, salted hash of your network address to limit spam. We do not store your address in readable form with your request.
On your device. Your saved vehicles (shortlist), compare selection and search preferences are stored in your browser on your device. They are not sent to us unless you choose to send them with a question.
Analytics. This site loads no analytics or advertising trackers unless Car Loft turns them on, and when it does they wait for your consent where the law or our settings require it. Events never include what you type into forms.
How we use it
- To reply to you and to help you buy or sell a vehicle.
- To pass your request to our dealership management system so our team can follow up. Your request is sent by email to Car Loft and to our dealership software provider (DealersCloud).
- To keep the site safe from spam and abuse.
We do not sell your personal information.
Credit applications
This site does not collect credit applications. The “Get pre-qualified” and credit application links take you to a separate secure page run by our finance partners, which has its own privacy policy.
How long we keep it
Requests that have been delivered are deleted from the website server after 90 days. Records in our dealership system are kept according to our business and legal needs.
Your choices
You can ask us to see, correct or delete the information you sent us, and you can withdraw permission to call or text at any time (reply STOP to a text, or contact us). Use the details on our contact page.
Children
This site is not directed to children under 13.
Changes
We will post changes here and update the date above.
Contact
Use the address, phone number or email on our contact page.